COPYWRITING
Here are some samples of my copywriting work. After decades of writing for all sorts, these days I can turn my hand to any brand.
BREX: SPOTIFY AD CONCEPTS AND SCRIPTS - US MARKET
“Mid-market isn’t middle of the road. It’s not a halfway house. It’s not pickle in the middle. It’s not glass half full.
Mid-market is the sweet spot. The just right. Just like Brex.”
BMW: ALWAYS ON FACEBOOK ADS
“Design that provokes a reaction. Feel the edge in the BMW 4 Series Coupé, made for independent thinkers.”
DULCOLUX: YOUTUBE CAMPAIGN
“Food on the no-go? Try out the world’s #1.”
MINI: THE MINI EDIT NEWSLETTER
“Finally... Summer is a GO. It’s time to escape the hubbub and have an adventure. We’ve got Big Days Out beyond the predictable holiday hotspots, ideal for experiencing the country in a new light.”
RUSSELL-COTES MUSEUM: ALPHONSE MUCHA NEWS RELEASE
“Mucha is renowned for his distinctive and still influential style which explored feminine beauty through advertising, magazines and, even, biscuit tins.”
SHOPIFY PLUS: UK CULTURAL CONSULATION, LINKEDIN & FACEBOOK ADS
“Shopify Plus makes 1 billion automated decisions every month, so you don't have to. Heavy lifting? We're here for it.”
TOMMY HILFIGER: SNAPCHAT & INSTAGRAM ADS
“Don’t sit on the sidelines. Use your creativity and compassion to make all voices heard. If not you, who? #tommyhilfiger”
ZENDESK: WEBSITE BLOG
“This is the biggie. Keeping customers happy is what CRM is all about. And personalisation is a great way to make that happen.”
